The Punching Nun Group Blog
After all, marketing is life, right?
The Blockbuster Effect defined: when we trust that what is working now will always work. Everyone remembers those stores that rented thousands of movies housed in blue boxes. They seemed to be on every corner, yet this once-booming company filed for bankruptcy in 2010. As a marketing professional, I’ve seen many examples of this seismic fizzle after years of success. Often a new solution, product, or platform enters the market with a technological advantage. Recently I spoke to two entrepreneurs who launched a new company after a successful exit based on a solution that was created in their first start-up. Initially, the venture had a significant technological advantage which resulted in rapid sales growth leading to the close with a few major health systems. As technologists, the focus was on continuous improvement with the platform adding features as clients asked and offering dynamic proactive service. All good right? Sort of. They
A sharp friend introduced me to this May 4, 2010 TEDx Presentation by Simon Sinek, a sharp/tragically hip leadership guru who has a unique spin
Eric Johnson’s hilarious summary of the top 89 Business Cliches made me laugh out loud—more than a few times. What really stood out (as I