nun-sense
The Punching Nun Group Blog
After all, marketing is life, right?
The Blockbuster Effect
The Blockbuster Effect defined: when we trust that what is working now will always work. Everyone remembers those stores that rented thousands of movies housed in blue boxes. They seemed to be on every corner, yet this once-booming company filed for bankruptcy in 2010. As a marketing professional, I’ve seen many examples of this seismic fizzle after years of success. Often a new solution, product, or platform enters the market with a technological advantage. Recently I spoke to two entrepreneurs who launched a new company after a successful exit based on a solution that was created in their first start-up. Initially, the venture had a significant technological advantage which resulted in rapid sales growth leading to the close with a few major health systems. As technologists, the focus was on continuous improvement with the platform adding features as clients asked and offering dynamic proactive service. All good right? Sort of. They
Hope for 2013
As we near the end of 2012, a difficult twelve months for many Americans both personally and professionally, a Forbes article by Kevin Kruse caught
A New Spin on Marketing: The Art of Communicating from the Inside Out
A sharp friend introduced me to this May 4, 2010 TEDx Presentation by Simon Sinek, a sharp/tragically hip leadership guru who has a unique spin
On Taking Chances
On nearly my 48th birthday I did something a little crazy—I jumped out of a plane at 14,000 feet, yep more than 2 ½ miles
89 Business Clichés that will Get an MBA Promoted And Make Them Totally Useless or “Bid-ness’isms”
Eric Johnson’s hilarious summary of the top 89 Business Cliches made me laugh out loud—more than a few times. What really stood out (as I
Your Story Is Your Brand
I wish I’d written that but Liz Ryan, Career Commentator (Huffington Post) beat me to it. In an economy where so many are looking for
Leadership Lessons from “The Godfather”
Seriously, how could I refuse? In an April 2, 2012 article in Fast Company by Lydia Dishman, some sage advice is shared with executives in
The Extraordinary Software Development Manager
Seth Godin’s post for March 12, 2012 “Extraordinary Software Development Managers” Rings true (as most things Seth Godin says). He compares software development to building
Leadership Lessons from James T. Kirk
Come on, we all thought he was hot—those high-heel black boots and the way he was always able to get the blue skin girl with
Social Media; “What He Said”
In his blog, Seth Godin writes about the Trap of Social Media Noise. Truth be told, most of what Seth says is so dead-on, I
Sh*t Entrepreneurs Say
Jeff Haden has captured some hilarious truth in a recent article in “Inc” focused on things that entrepreneurs says Sh*t Entrepreneurs Say. After years of
The Next Generation of Corporate Marketing
Increasingly, companies recognize their future is only as promising as their ability to turn strategy into action. Unique among strategic consulting firms, we bring a
The CEO’s Marketing Right Hand
Think of Us as Your Marketing Director The CEO should be the #1 marketing visionary for the company. Our job is to capture, articulate and
Distinctive Clarity and Relevance
Distinctive Clarity and RelevanceFor Your Company A company gains enormous advantage when it knows explicitly where it is going and how it will get there…
Distinctive Clarity and Relevance
Distinctive Clarity and RelevanceFor Your Company A company gains enormous advantage when it knows explicitly where it is going and how it will get there…
The Punching Nun Blog
We’re a Team Damn It…Now Do What I say! Valuable information I never heard in graduate school but learned on the job(s) <wife, mother and
