The Punching Nun Group Blog

Musings from 75 years of combined marketing (and life) expertise.
After all, marketing is life, right?

Fundamentals of Marketing, Know Thy Audience

Just this week, a major consumer brand experienced the same sort of nosedive as “New Coke.” For those younger than my 57 years, New Coke was a massive error I learned about in depth during graduate school…an error that cost Coke millions in 1985. Fast forward to 2023,  Bud Light selects transgender Dylan Mulvaney as an influencer, a mistake that has cost Anheuser-Busch more than $5 billion in just a few days. Yikes! Clearly Alissa Heinerscheid, President of Marketing for Bud Light, missed the New Coke case study during her tenure at Harvard. Given that I’ve lived in Nashville for nearly 30 years, by default, I call this sort of marketing mistake a real “Dixie Chick.” In 2003 the Dixie Chicks lead singer Natalie Maines criticized US President George Bush. Although that seems relatively benign to our 2023 sensibilities, 20 years ago, the country music audience didn’t take kindly to it.

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Blog Hero: Nun Surfing: On Taking Chances

On Taking Chances

On nearly my 48th birthday I did something a little crazy—I jumped out of a plane at 14,000 feet, yep more than 2 ½ miles

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Blog Hero: Entrepreneurs Say

Sh*t Entrepreneurs Say

Jeff Haden has captured some hilarious truth in a recent article in “Inc” focused on things that entrepreneurs says Sh*t Entrepreneurs Say. After years of

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Blog Hero: Now Do What I Say

The Punching Nun Blog

We’re a Team Damn It…Now Do What I say! Valuable information I never heard in graduate school but learned on the job(s) <wife, mother and

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