nun-sense
The Punching Nun Group Blog
After all, marketing is life, right?
Fundamentals of Marketing, Know Thy Audience
Just this week, a major consumer brand experienced the same sort of nosedive as “New Coke.” For those younger than my 57 years, New Coke was a massive error I learned about in depth during graduate school…an error that cost Coke millions in 1985. Fast forward to 2023, Bud Light selects transgender Dylan Mulvaney as an influencer, a mistake that has cost Anheuser-Busch more than $5 billion in just a few days. Yikes! Clearly Alissa Heinerscheid, President of Marketing for Bud Light, missed the New Coke case study during her tenure at Harvard. Given that I’ve lived in Nashville for nearly 30 years, by default, I call this sort of marketing mistake a real “Dixie Chick.” In 2003 the Dixie Chicks lead singer Natalie Maines criticized US President George Bush. Although that seems relatively benign to our 2023 sensibilities, 20 years ago, the country music audience didn’t take kindly to it.
A New Spin on Marketing: The Art of Communicating from the Inside Out
A sharp friend introduced me to this May 4, 2010 TEDx Presentation by Simon Sinek, a sharp/tragically hip leadership guru who has a unique spin
On Taking Chances
On nearly my 48th birthday I did something a little crazy—I jumped out of a plane at 14,000 feet, yep more than 2 ½ miles
89 Business Clichés that will Get an MBA Promoted And Make Them Totally Useless or “Bid-ness’isms”
Eric Johnson’s hilarious summary of the top 89 Business Cliches made me laugh out loud—more than a few times. What really stood out (as I
Your Story Is Your Brand
I wish I’d written that but Liz Ryan, Career Commentator (Huffington Post) beat me to it. In an economy where so many are looking for
Leadership Lessons from “The Godfather”
Seriously, how could I refuse? In an April 2, 2012 article in Fast Company by Lydia Dishman, some sage advice is shared with executives in
The Extraordinary Software Development Manager
Seth Godin’s post for March 12, 2012 “Extraordinary Software Development Managers” Rings true (as most things Seth Godin says). He compares software development to building
Leadership Lessons from James T. Kirk
Come on, we all thought he was hot—those high-heel black boots and the way he was always able to get the blue skin girl with
Social Media; “What He Said”
In his blog, Seth Godin writes about the Trap of Social Media Noise. Truth be told, most of what Seth says is so dead-on, I
Sh*t Entrepreneurs Say
Jeff Haden has captured some hilarious truth in a recent article in “Inc” focused on things that entrepreneurs says Sh*t Entrepreneurs Say. After years of
The Next Generation of Corporate Marketing
Increasingly, companies recognize their future is only as promising as their ability to turn strategy into action. Unique among strategic consulting firms, we bring a
The CEO’s Marketing Right Hand
Think of Us as Your Marketing Director The CEO should be the #1 marketing visionary for the company. Our job is to capture, articulate and
Distinctive Clarity and Relevance
Distinctive Clarity and RelevanceFor Your Company A company gains enormous advantage when it knows explicitly where it is going and how it will get there…
Distinctive Clarity and Relevance
Distinctive Clarity and RelevanceFor Your Company A company gains enormous advantage when it knows explicitly where it is going and how it will get there…
The Punching Nun Blog
We’re a Team Damn It…Now Do What I say! Valuable information I never heard in graduate school but learned on the job(s) <wife, mother and
