Social Media and The Business of Healthcare. A Double-Edged Sword.
Perhaps. Social media as a channel has been around for 40+ years. Consumer brands embraced social first, as a way to communicate with consumers and expand reach. When advertising on social media began, those same brands started pouring millions of dollars into filling newsfeeds with ads. The business of healthcare was and is a little […]
Social Media; “What He Said”
In his blog, Seth Godin writes about the Trap of Social Media Noise. Truth be told, most of what Seth says is so dead-on, I looked this one up just to see if he agreed with what I wanted to say. Fortunately, he does. These days, most of my new clients begin our relationship wanting […]
