Is AI-Generated Content Hurting Companies?
“Content is king” is not just an outdated adage embraced by aging marketing professionals. In reality, content still drives everything, especially engagement—that vital element necessary for creating meaningful, lasting relationships—and more importantly sales. However, with so many companies vying for an increasingly shortened attention span in a marketplace crowded with content, it has become challenging […]
Mother Cabrini, Creating a Vision for An Empire of Hope
I had the pleasure of watching a new movie (yes, at a theater like we did in the olden days) called Cabrini. Growing up Catholic, I was in grade school when Elizabeth Ann Seton was canonized as the first American-born Saint. But I didn’t know much about America’s first Saint, Italian immigrant Francesca Xavier Cabrini. […]
The Marketing Personality
Working in healthcare for the past 25 years has been interesting psychologically. When working with clinical people, I’ve marveled at how neatly they tend to self-select into certain specialties. Native personalities tend to steer us down career paths if we are lucky. I’ve discovered that it is best to harness those innate God-given talents when […]
The Blockbuster Effect
The Blockbuster Effect defined: when we trust that what is working now will always work. Everyone remembers those stores that rented thousands of movies housed in blue boxes. They seemed to be on every corner, yet this once-booming company filed for bankruptcy in 2010. As a marketing professional, I’ve seen many examples of this seismic fizzle […]
Fundamentals of Marketing, Know Thy Audience
Just this week, a major consumer brand experienced the same sort of nosedive as “New Coke.” For those younger than my 57 years, New Coke was a massive error I learned about in depth during graduate school…an error that cost Coke millions in 1985. Fast forward to 2023, Bud Light selects transgender Dylan Mulvaney as […]
Heading Into 2023
Like most Americans, I wanted 2022 to end.
The chaos, threats of war, an economy in freefall, distrust of the institutions we once held dear and the schism between right and left have resulted in heightened anxiety in every quarter of our country. One thing we all seem to agree on is that a feeling of heaviness permeates every interaction, and the very soul of America.
Honors Convocation
Although more than 3 decades have passed, my experience at St. Vincent College continues to impact my life in many ways and my prayer is that each of you will share this same experience. I was in the first class of women to graduate from SVC. I transferred from William & Mary where I was […]
Life in Rural Mississippi
This New Year, I’m on the farm worked by my husband’s family since the early 1800s. They settled this area before it was a state, when those willing to move to the outer edge of what was still unsettled frontier. Through land grants bestowed for Revolutionary and War of 1812 service, they staked their claim […]
I Will Not Get the COVID-19 Vaccine
Why? Because it’s not actually a vaccine, it is a type of gene therapy called mRNA and it’s still in clinical trial—making half of Americans the biggest mass experiment on society ever conducted. As a parent of two children with an incurable disease (Friedrich’s Ataxia, a rare form of Muscular Dystrophy) I’m well aware of […]
Facts Over Fear: A Quiet Entrepreneurial Rebellion is Afoot
Parents right here in Middle Tennessee are slowly—and somewhat secretly—taking back their children’s education. Why? Because the majority of public schools have chosen not to hold in-person classroom sessions due to COVID-19. This is a decision that is not supported by the American Academy of Pediatrics.[1] The AAP believes it is far more beneficial to […]
