Tag: Punching Nun Group

Nun-sense

The Punching Nun Group Blog

Musings from 75 years of combined marketing (and life) expertise. After all, marketing is life, right?

Prohibition & Entrepreneurialism

January 3, 2018 No Comments

This is Ersilia Conjoli Cecconi. In this picture (circa 1900) she was 22. I believe it to be her wedding photo. Ersilia is my great grandmother, and my hero. In fact, I made Ersilia my confirmation name (for all you Catholics you can appreciate the grief I took for not picking a Saints name—the Nuns were not happy). I did it anyway–because I wanted to honor the strength of this woman. I didn’t realize how prophetic that would be and how much I’d need to find that kind of strength myself in the not too distant future. Up until two

Hope for 2013

January 1, 2018 No Comments

As we near the end of 2012, a difficult twelve months for many Americans both personally and professionally, a Forbes article by Kevin Kruse caught my eye this morning Schwarzkopf. With the passing of General Norman Schwarzkopf (Stormin’ Norman to those of use who remember his leadership during Desert Storm) I can’t help but be amazed that more than 20 years have gone. Desert Storm will always mark an important season for me, a year living on my own and launching my career, the return of my children’s father after a 12 month deployment with the USMC and the birth

Blog Hero: New Spin on Marketing: Simon Sinek at TED

A New Spin on Marketing: The Art of Communicating from the Inside Out

August 13, 2017 No Comments

A sharp friend introduced me to this May 4, 2010 TEDx Presentation by Simon Sinek, a sharp/tragically hip leadership guru who has a unique spin on the art of marketing. On his web site he starts his own bio with “Simon Sinek is an optimist.” I like that, and I believe it (The Nun is certainly an optimist). So, I’m following his blog. I think that’s what he means when he talks about the fact that we are drawn to things we care about or things we relate to emotionally. Per a recent tweet: “When people are financially invested, they

Blog Hero: Eric Jackson's: 89 Business Clichés

89 Business Clichés that will Get an MBA Promoted And Make Them Totally Useless or “Bid-ness’isms”

June 27, 2017 No Comments

Eric Johnson’s hilarious summary of the top 89 Business Cliches made me laugh out loud—more than a few times. What really stood out (as I created the mental check list of the ones I’m embarrassed to say I’ve used in the past, ok, just a few days ago) are the number of sports, finance, military and Home Depot-type references. What does this tell you? Women did not create this stuff, but at times we help to perpetuate it. During my seven years with Ford Motor Company I continually watched young, male MBAs (I was one of the few females in

Your Story Is Your Brand

May 14, 2017 No Comments

I wish I’d written that but Liz Ryan, Career Commentator (Huffington Post) beat me to it. In an economy where so many are looking for new positions or reinventing themselves, it’s always a good time to really think about how you want to present yourself in the new economy. When you sell a product the goal is differentiation. When you sell your personal brand the objective is the same. As Liz points out, using lame, beat business jargon is not the way to go. There are far too many people out there who are saying the same thing. A friend

Blog Hero: The Godfather: Leadership Lessons

Leadership Lessons from “The Godfather”

April 5, 2017 No Comments

Seriously, how could I refuse? In an April 2, 2012 article in Fast Company by Lydia Dishman, some sage advice is shared with executives in growth organizations on the merits of leadership Mafia style. 1. Build a Powerful Community Whether it’s your friendly funeral home director or doing a favor for a new LinkedIn connection, it is true that helping your peers will benefit your business in the long run. We are all short on time but one good turn deserves another and builds a “goodwill” account that can come in handy when facing your next financing, looking for a

The Next Generation of Corporate Marketing

January 28, 2017 No Comments

Increasingly, companies recognize their future is only as promising as their ability to turn strategy into action. Unique among strategic consulting firms, we bring a purpose-driven perspective transitioning a CEO’s vision into an action plan. The Punching Nun Group provides support to start-ups and mid-sized businesses for a fraction of the cost of hiring a full-time executive to market your company. Our clients benefit from the human capital of our entire executive team.

The CEO’s Marketing Right Hand

January 27, 2017 No Comments

Think of Us as Your Marketing Director The CEO should be the #1 marketing visionary for the company. Our job is to capture, articulate and implement that vision to support growth and expansion. The Punching Nun’s job is to translate your value proposition into an insightful, actionable and measurable strategic marketing plan that delivers results. We provide a client-centered perspective along with the skills and experience to turn your plan into the kind of action that drives sales.

Distinctive Clarity and Relevance

January 27, 2017 No Comments

Distinctive Clarity and RelevanceFor Your Company A company gains enormous advantage when it knows explicitly where it is going and how it will get there… The Punching Nun Group incorporates your financial, product and sales/marketing strategy into a comprehensive, succinct plan to support fund raising, internal communication and external presentation of your organization’s goals and objectives.

The Punching Nun Blog

January 26, 2017 No Comments

We’re a Team Damn It…Now Do What I say! Valuable information I never heard in graduate school but learned on the job(s) <wife, mother and executive>. After 21 years on the job (ok, on many jobs) I’ve learned a few things. At just 24 I left graduate school on fire to have an office of my very own, a hard-won reward for years of diligent study (but zero practical experience). With a great deal of real life under my belt I finally feel the need to share (or vent—those two concepts are very closely aligned). I come from funny people