I wish I’d written that but Liz Ryan, Career Commentator (Huffington Post) beat me to it. In an economy where so many are looking for new positions or reinventing themselves, it’s always a good time to really think about how you want to present yourself in the new economy. When you sell a product the goal is differentiation. When you sell your personal brand the objective is the same. As Liz points out, using lame, beat business jargon is not the way to go. There are far too many people out there who are saying the same thing. A friend