Dark Humor, Rare Disease, and the Gold Lion: A Bold Win for Biogen—and Patients
Last week, my daughter, Fiona Cauley, added another feather to her cap. Her “dark humor” campaign for Biogen—developed in partnership with the agency behind Skyclarys—just brought home a Gold Lion at Cannes. That’s no small feat. It’s a rare accolade for a campaign about a rare disease. But perhaps the most remarkable part of this […]
