Fundamentals of Marketing, Know Thy Audience
![](https://i0.wp.com/punchingnungroup.com/wp-content/uploads/2023/04/iStock-1095957522.webp?fit=800%2C534&ssl=1)
Just this week, a major consumer brand experienced the same sort of nosedive as “New Coke.” For those younger than my 57 years, New Coke was a massive error I learned about in depth during graduate school…an error that cost Coke millions in 1985. Fast forward to 2023, Bud Light selects transgender Dylan Mulvaney as […]