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Nun-sense

The Punching Nun Group Blog

Musings from 75 years of combined marketing (and life) expertise. After all, marketing is life, right?

Blog Hero: 911 and the United 93 heroes

Uniquely American: 911 and the Heroes of United Flight 93

“Are you guys ready? Ok, let’s roll!” Todd Beamer from Flint, MI Tom Burnett from Bloomington, MN Mark Bingham from Los Gatos, CA Jeremy Glick from Saddle River, NJ They led the revolt on United 93, saving countless lives. Even facing their own deaths, they demanded to be in control of their own destiny. They remained uniquely American till the very end. American. What does it mean? At its core, America is and remains a crazy, raucous experiment in freedom and self-governance. In the moments that count, we come together. In all other moments, we argue, fight, and state our

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Blog Hero: Fake News and the Death of Journalism

The Death of Journalism

Dearly Departed, We are gathered here today to say farewell to journalism—journalism degrees, journalism as a career, any respect for the news in general. Dead, dead, dead. I’m just a month shy of 54. When I was in college circa 1983 to 1987, Journalism was still a thing. In fact, I married a journalist (the 2nd time). A real journalist. He was an anchorman on the coast of Mississippi in the early 1980’s. Read Southern “Anchor Man.” And yes, he had the moustache and the whole nine. He told me that he was trained with the same rigor as Walter

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Blog Hero: City of Zombies

City of Zombies

I’ve had the opportunity to visit the West Coast twice in the past few months. Typically, travel is business related but these were both pleasure trips, a rare experience for the members of the convent. Although the visits were enjoyable while we ate and laughed our way through San Francisco and Seattle, it was tough not to notice the amount of homeless wandering and living on the streets. In San Francisco I was with my daughter and had to leave her for a few minutes to find the entrance for a comedy festival. Although she was surrounded by a group

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Blog Hero: Something Sweet: Serious Pie & Biscuit

Something Sweet In Seattle

After a week in the Pacific Northwest visiting Vancouver and Seattle (the city British Columbians say is “just like here but 2 hours south”) I can say without bias that the brands I’ve experienced are some of best work I’ve been witness to in some time. Perhaps it’s because I’ve been working in healthcare too long (aka the bar is very low) or I just slowed down enough to notice something that was NOT directly client-related. We visited a great little pizza place called Serious Pie near the waterfront in Seattle. I had about 30 minutes to wait, sip my

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Blog Hero: Zamperini (running)

Survival & Forgiveness, Life Lessons from Louis Zamperini

Louis Zamperini having reached his 97th year went to heaven on July 2, 2014, after living what can only be described as a miraculous, amazing, extraordinary life. For those who have not read the book about his life Unbroken: A World War II Story of Survival, Resilience, and Redemption (2010) by Laura Hillenbrand, I highly recommend this well-written story that I’m pleased to say is being made into an epic movie as I type. Actress and movie director Angelina Jolie has taken on the auspicious task of producing what must be a Herculean effort to encapsulate perhaps the most amazing

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Blog Hero: It's a Wonderful Life

It Really Is a Wonderful Life …

At this time of year in the Cecconi family, one of our favorite ways to celebrate Christmas and the end of another year is to watch Frank Capra’s 1946 film It’s a Wonderful Life. Along with A Christmas Carol, Holiday Inn and White Christmas, these movies exemplify the best of the holiday season no matter how many years pass from their original premiers. My father, Peter, is from Indiana, Pennsylvania, the same town where Jimmy Stewart was born and raised. Jimmy’s father owned a hardware store that also offered art supplies, thus making my father a customer from an early

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Blog Hero: Project YOU

Project YOU

A new client joined the ranks of PNG this month and as I typically do—when I see something really interesting that I know they’ll relate to—I send them a link. A post caught my eye this morning; a presentation on SlideShare by Reid Hoffman and Ben Casnocha called Start-up of You. Any PPT that kicks-off with the requisite cave man analogy morphing into European basketball is certain to catch my eye. The ol’ “differentiate or die” story is really coming home to roost for many of us in our mid-life. For thousands of the sandwich generation reinvention of ourselves is

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Blog Hero: Nun Surfing: On Taking Chances

On Taking Chances

On nearly my 48th birthday I did something a little crazy—I jumped out of a plane at 14,000 feet, yep more than 2 ½ miles straight up and then—straight down at 120 miles an hour. I’d wanted to do that for 25 years but money, time, guilt over having small kids, fear, (life) got in the way. Coincidently, I’d just read an interesting piece put together by a Pastor about taking chances. The Readers Digest version: you’re going to fall if you try surfing, in fact you expect that you’ll fall, but the ride is worth the risk. That dove

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Blog Hero: Next Gen Corporate Marketing

The Next Generation of Corporate Marketing

Increasingly, companies recognize their future is only as promising as their ability to turn strategy into action. Unique among strategic consulting firms, we bring a purpose-driven perspective transitioning a CEO’s vision into an action plan. The Punching Nun Group provides support to start-ups and mid-sized businesses for a fraction of the cost of hiring a full-time executive to market your company. Our clients benefit from the human capital of our entire executive team.

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Blog Hero: CEO's Marketing Right-Hand

The CEO’s Marketing Right Hand

Think of Us as Your Marketing Director The CEO should be the #1 marketing visionary for the company. Our job is to capture, articulate and implement that vision to support growth and expansion. The Punching Nun’s job is to translate your value proposition into an insightful, actionable and measurable strategic marketing plan that delivers results. We provide a client-centered perspective along with the skills and experience to turn your plan into the kind of action that drives sales.

Read More »
Blog Hero: Clarity / Relevance

Distinctive Clarity and Relevance

Distinctive Clarity and RelevanceFor Your Company A company gains enormous advantage when it knows explicitly where it is going and how it will get there… The Punching Nun Group incorporates your financial, product and sales/marketing strategy into a comprehensive, succinct plan to support fund raising, internal communication and external presentation of your organization’s goals and objectives.

Read More »
Blog Hero: 911 and the United 93 heroes

Uniquely American: 911 and the Heroes of United Flight 93

“Are you guys ready? Ok, let’s roll!” Todd Beamer from Flint, MI Tom Burnett from Bloomington, MN Mark Bingham from Los Gatos, CA Jeremy Glick from Saddle River, NJ They led the revolt on United 93, saving countless lives. Even facing their own deaths, they demanded to be in control of their own destiny. They

Read More »
Blog Hero: Fake News and the Death of Journalism

The Death of Journalism

Dearly Departed, We are gathered here today to say farewell to journalism—journalism degrees, journalism as a career, any respect for the news in general. Dead, dead, dead. I’m just a month shy of 54. When I was in college circa 1983 to 1987, Journalism was still a thing. In fact, I married a journalist (the

Read More »
Blog Hero: City of Zombies

City of Zombies

I’ve had the opportunity to visit the West Coast twice in the past few months. Typically, travel is business related but these were both pleasure trips, a rare experience for the members of the convent. Although the visits were enjoyable while we ate and laughed our way through San Francisco and Seattle, it was tough

Read More »
Blog Hero: Something Sweet: Serious Pie & Biscuit

Something Sweet In Seattle

After a week in the Pacific Northwest visiting Vancouver and Seattle (the city British Columbians say is “just like here but 2 hours south”) I can say without bias that the brands I’ve experienced are some of best work I’ve been witness to in some time. Perhaps it’s because I’ve been working in healthcare too

Read More »
Blog Hero: Zamperini (running)

Survival & Forgiveness, Life Lessons from Louis Zamperini

Louis Zamperini having reached his 97th year went to heaven on July 2, 2014, after living what can only be described as a miraculous, amazing, extraordinary life. For those who have not read the book about his life Unbroken: A World War II Story of Survival, Resilience, and Redemption (2010) by Laura Hillenbrand, I highly

Read More »
Blog Hero: It's a Wonderful Life

It Really Is a Wonderful Life …

At this time of year in the Cecconi family, one of our favorite ways to celebrate Christmas and the end of another year is to watch Frank Capra’s 1946 film It’s a Wonderful Life. Along with A Christmas Carol, Holiday Inn and White Christmas, these movies exemplify the best of the holiday season no matter

Read More »
Blog Hero: Project YOU

Project YOU

A new client joined the ranks of PNG this month and as I typically do—when I see something really interesting that I know they’ll relate to—I send them a link. A post caught my eye this morning; a presentation on SlideShare by Reid Hoffman and Ben Casnocha called Start-up of You. Any PPT that kicks-off

Read More »
Blog Hero: Nun Surfing: On Taking Chances

On Taking Chances

On nearly my 48th birthday I did something a little crazy—I jumped out of a plane at 14,000 feet, yep more than 2 ½ miles straight up and then—straight down at 120 miles an hour. I’d wanted to do that for 25 years but money, time, guilt over having small kids, fear, (life) got in

Read More »
Blog Hero: Next Gen Corporate Marketing

The Next Generation of Corporate Marketing

Increasingly, companies recognize their future is only as promising as their ability to turn strategy into action. Unique among strategic consulting firms, we bring a purpose-driven perspective transitioning a CEO’s vision into an action plan. The Punching Nun Group provides support to start-ups and mid-sized businesses for a fraction of the cost of hiring a

Read More »
Blog Hero: CEO's Marketing Right-Hand

The CEO’s Marketing Right Hand

Think of Us as Your Marketing Director The CEO should be the #1 marketing visionary for the company. Our job is to capture, articulate and implement that vision to support growth and expansion. The Punching Nun’s job is to translate your value proposition into an insightful, actionable and measurable strategic marketing plan that delivers results.

Read More »
Blog Hero: Clarity / Relevance

Distinctive Clarity and Relevance

Distinctive Clarity and RelevanceFor Your Company A company gains enormous advantage when it knows explicitly where it is going and how it will get there… The Punching Nun Group incorporates your financial, product and sales/marketing strategy into a comprehensive, succinct plan to support fund raising, internal communication and external presentation of your organization’s goals and

Read More »