Author: Sloane Scott

Nun-sense

The Punching Nun Group Blog

Musings from 75 years of combined marketing (and life) expertise. After all, marketing is life, right?

Blog Hero: King with Sword: Social Media, a Double-Edged Sword

Social Media and The Business of Healthcare. A Double-Edged Sword.

Perhaps. Social media as a channel has been around for 40+ years. Consumer brands embraced social first, as a way to communicate with consumers and expand reach. When advertising on social media began, those same brands started pouring millions of dollars into filling newsfeeds with ads. The business of healthcare was and is a little slower to adopt social media, and rightfully so. From privacy concerns to patient sentiment to public perception, it seemed at the beginning, a little like dipping your toe in a cool pool. Waiting for other healthcare organizations to take the risk and figure out which

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Blog Hero: King with Sword: Social Media, a Double-Edged Sword

Social Media and The Business of Healthcare. A Double-Edged Sword.

Perhaps. Social media as a channel has been around for 40+ years. Consumer brands embraced social first, as a way to communicate with consumers and expand reach. When advertising on social media began, those same brands started pouring millions of dollars into filling newsfeeds with ads. The business of healthcare was and is a little

Read More »